In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Satin Pen was selected as the pen’s color perfectly matched the hot new color for the fall. The mailing included visuals of the new car model and a pen engraved with the customer’s name. The mailing suggested that customers come in and be first to test-drive the new model, then use the pen to sign the deal!